Where Are African Businesses Shipping to the Most?
Exploring Top International Markets
It all started with a chance conversation on a flight. Sitting next to me was a Nigerian immigrant who had lived in the USA for over a decade but still couldn’t resist the allure of traditional meals from home. “I get my stockfish and ogbono from Nigeria,” he said proudly, “shipped to me like clockwork every month.” His story is not unique. From food items to fashion and skincare, African businesses are exporting more than products—they’re sharing culture, heritage, and value across continents.
In 2024 alone, African businesses have shipped items to destinations as diverse as the USA, UK, Canada, Ireland, Australia, Japan, and more. These international markets present not just opportunities but a thriving demand for African goods. Let’s explore the top shipping destinations and the immense opportunities awaiting African exporters.
1. Why is the USA the Leading Destination for African Goods?
This year, we’ve sent over 40,095 shipments to the USA. With its multicultural society and growing African diaspora, the USA is a significant market for African businesses. Products like traditional clothing, skincare made from shea butter, and ethnic foods are in high demand. Small businesses are capitalising on e-commerce and social media platforms to reach customers who want a taste of home.
Opportunities:
- Sell African-inspired fashion to the growing Afrocentric movement.
- Tap into the beauty market with organic, ethically sourced skincare products.
- Cater to food lovers seeking authentic African spices, grains, and snacks.
2. What Makes the UK a Strong Market for African Businesses?
The UK’s large African and Caribbean communities have created a strong demand for African goods. This year, we’ve sent 19242 shipments to the UK from Nigeria. The UK’s diaspora market loves authenticity and sustainability, from Afrobeat-inspired fashion to natural haircare products.
Opportunities:
- Collaborate with local influencers to reach younger, trend-conscious audiences.
- Provide eco-friendly packaging to appeal to environmentally conscious buyers.
3. How Can African Businesses Succeed in the Canadian Market?
Canada’s African immigrant population is steadily increasing, creating a ripe market for exporters. Canadian customers appreciate high-quality African textiles, artisan crafts, and Nigerian foods. We shipped more than 5904 packages to Canada this year.
Opportunities:
- Promote health-focused products, such as moringa tea and black soap, which resonate with Canada’s health-conscious consumers.
4. Why Are Ireland and Australia Emerging Markets for African Products?
While smaller in volume, Ireland (1,320+ shipments) and Australia (1,312+ shipments) are growing in significance. In these markets, African goods are seen as exotic and unique, offering untapped potential for exporters.
From bustling cities in the USA to emerging markets in Ireland and Australia, the demand for African goods is growing faster than ever. Each shipment carries more than just products—it delivers culture, heritage, and quality that resonate with global customers. It’s no wonder clothing and food are among our top shipped items this year.
Whether you’re a merchant or a third-party logistics business, you can seamlessly connect with Terminal Africa to access reliable couriers that handle international deliveries at an affordable shipping rate. Sign up for a free account here.
